
SEO after the AI revolution: what remains important
SEO is not dead - it has changed. To win in the AI era, you need to focus on the consumer, use AI wisely and diversify your strategy.
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Google ranks engagement, not just information
Google is increasingly ranking social content - Reddit, forums, videos. Authenticity and engagement are key to winning.
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Core Update analysis: use Search Console
You can pinpoint the impact, use Search Console data to analyse the drops and see where the algorithm is at fault and where your website is.
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Your content may be "good" - but is it a good experience?
Content alone is not enough, Google values experience. To win at SEO in 2025, you need to create a website that is useful and user-friendly.
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Google Core Update comparison: 2024 vs 2025
The Google Core Update hit like a bomb in 2024 and like a precision strike in 2025. Conclusion: quality content and good UX win.
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Everything you need to know about Google's March 2025 Core update (without tears)
Has your website been undermined by the Google Core update? Find out what's changed, why your traffic dropped and what you can do to get back in the game.
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