Laboratory Freshly baked insights.

Behind the scenes of the search

Less theory, more real-life examples of how to rise in Google search.

SEO after the AI revolution what remains important
clock 2025/09/22

SEO after the AI revolution: what remains important

SEO is not dead - it has changed. To win in the AI era, you need to focus on the consumer, use AI wisely and diversify your strategy.
Skaityti
Google ranks downloads not just information
clock 2025/09/22

Google ranks engagement, not just information

Google is increasingly ranking social content - Reddit, forums, videos. Authenticity and engagement are key to winning.
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Core Update analysis using the Search Console
clock 2025/09/22

Core Update analysis: use Search Console

You can pinpoint the impact, use Search Console data to analyse the drops and see where the algorithm is at fault and where your website is.
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Your content may be good but is it a good experience
clock 2025/09/22

Your content may be "good" - but is it a good experience?

Content alone is not enough, Google values experience. To win at SEO in 2025, you need to create a website that is useful and user-friendly.
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Google Core Update 2024 vs 2025 comparison
clock 2025/09/22

Google Core Update comparison: 2024 vs 2025

The Google Core Update hit like a bomb in 2024 and like a precision strike in 2025. Conclusion: quality content and good UX win.
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Everything you need to know about Google's March 2025 Core update
clock 2025/09/22

Everything you need to know about Google's March 2025 Core update (without tears)

Has your website been undermined by the Google Core update? Find out what's changed, why your traffic dropped and what you can do to get back in the game.
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