2025/09/26 HubSpot's fall: a lesson in topic authority
HubSpot drops from 24 million to 4.2 million clicks: Google values topic authority over broad, unrelated content topics.
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2025/09/25 AI is changing the rules of the game - are you ready?
AI is changing search into solutions, visibility wins over structured, clear content. The window of opportunity is open, but not forever.
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2025/09/23 200% growth after Core Update: what it shows about SEO
SEO doesn't die - it evolves, and consistent solutions after the Core Update bring growth and open up more opportunities.
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2025/09/23 If you own Google, you can own YouTube
YouTube SEO is based on the same principles as Google - keywords, CTR, view duration and engagement.
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2025/09/23 From SEO to $38 billion
HubSpot's founders have built a company worth 38 billion without an advertising budget. Proving that SEO beats expensive campaigns.
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2025/09/22 SEO after the AI revolution: what remains important
SEO is not dead - it has changed. To win in the AI era, you need to focus on the consumer, use AI wisely and diversify your strategy.
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2025/09/22 Google ranks engagement, not just information
Google is increasingly ranking social content - Reddit, forums, videos. Authenticity and engagement are key to winning.
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2025/09/22 Core Update analysis: use Search Console
You can pinpoint the impact, use Search Console data to analyse the drops and see where the algorithm is at fault and where your website is.
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2025/09/22 Your content may be "good" - but is it a good experience?
Content alone is not enough, Google values experience. To win at SEO in 2025, you need to create a website that is useful and user-friendly.
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