Laboratory Freshly baked insights.

Behind the scenes of the search

Less theory, more real-life examples of how to rise in Google search.

SEO LaboratorySEO Laboratory
clock 2025/09/23

200% growth after Core Update: what it shows about SEO

SEO doesn't die - it evolves, and consistent solutions after the Core Update bring growth and open up more opportunities.
Skaityti
Google's algorithm that changes the rules of the SEO game is leaked
clock 2025/10/25

The leaked Google algorithm: changing the rules of the SEO game

"The Google leak revealed that the secret to SEO success is quality content and user experience.
Skaityti
Why Google's AI mode makes AI search so frustratingly insular
clock 2025/10/17

Why Google's AI mode makes AI search woefully biased

AI search was supposed to be intelligent, but has become a megaphone for advertising. AI mode echoes the noise rather than finding the best answer.
Skaityti
The truth you don't want to hear SEO agency scheme for LLMs (3)
clock 2025/10/08

The truth SEO agencies don't want to hear: the scheme is not required for LLMs

ChatGPT or Gemini do not use structured data "Schema". Quality content is key to AI visibility.
Skaityti
Practical GSC trick after num100 removal
clock 2025/10/02

Practical GSC trick after removing &num=100

Without the &num=100 parameter, the GSC analysis changes. RegEx filters will help you to disaggregate queries by length and get more accurate insights.
Skaityti
Does LLMs txt help SEO Another empty promise
clock 2025/10/01

Does LLMs.txt help SEO? Another empty myth

Find out why LLMs.txt doesn't work and what SEO strategies really help AI reviews and Google search.
Skaityti
SEO ChatGPT search how to optimise content for artificial intelligence
clock 2025/09/30

SEO ChatGPT Search: how to optimise content for artificial intelligence

Learn how to perform SEO for ChatGPT search. Learn how to optimise your content for AI tools and increase visibility and sales.
Skaityti
95 ChatGPT users go to Google
clock 2025/09/27

95% ChatGPT users return to Google

ChatGPT is growing in popularity, but Google remains steadfast, with almost all ChatGPT users using Google.
Skaityti
HubSpot's fall - a lesson on topic authority
clock 2025/09/26

HubSpot's fall: a lesson in topic authority

HubSpot drops from 24 million to 4.2 million clicks: Google values topic authority over broad, unrelated content topics.
Skaityti
AI changes the rules of the game or you choose
clock 2025/09/25

AI is changing the rules of the game - are you ready?

AI is changing search into solutions, visibility wins over structured, clear content. The window of opportunity is open, but not forever.
Skaityti

Create your account