Does LLMs.txt help SEO? Another empty myth
SEO Laboratory 
2025/10/01 
Kastytis 
A few months LLMs.txt has been heralded as a new SEO breakthrough. A simple text file designed to direct AI chatbots to the most valuable content on your website. At first glance, the idea seemed tempting: to show the AI which pages, links and posts are most representative of your brand. But does it work? Recent research shows the opposite.
🔍 What is LLMs.txt?
LLMs.txt - is a text filestored on the server, similar to robots.txt. Only instead of telling search engines what to index, it's for AI models. Its essence:
- here is our most useful content
- this describes our brand
- Here are the main topics covered by the website
In theory, this should help ChatGPT, Perplexity with Claude to rely more on your website to generate responses. In practice, this does not happen.
⚡The investigation that shattered illusions
Flavio Longato, Adobe SEO strategist, analysed 30-day CDN logs for 1000 domains and checked which robots are actually accessing LLMs.txt. The results were ruthless:
- No GPTBot, Claude or Perplexity. The AI robots ignored the file.
- Google checks everything. The desktop crawler accounted for 95 % of all queries.
- Bing? Very weak. Only 7 requests per domain.
- OpenAI bot? At a minimum. Just 10 requests.
- SEO tools "inflate" statistics. Semrush and others created most of the noise.
In short: AI platforms do not use LLMs.txt.
🕵️Ar should I worry about this?
The answer is clear - No. Even the biggest content marketing portals don't use it. While customers may ask questions, there is no real benefit today. The real AI SEO The methods lie elsewhere.
💡 To the end
- LLMs.txt is not relevant. AI does not use it.
- AI SEO exists, but different from the presentation hype.
Essentially the best Generative Search Engine Optimisation (GEO) is still simple - good SEO practices. Quality, authoritative content is still king, chosen by Google, AI and potential customers alike.
Vilnius, Lithuania