95% ChatGPT users return to Google
SEO Laboratory 
2025/09/27 
Kastytis 
In recent years, there has been much debate about whether artificial intelligence toolssuch as ChatGPT can replace traditional search engines. However, recent research shows a clear picture: while ChatGPT is rapidly gaining ground as a daily-use assistant, Google remains the unshakable leader in information search. The figures speak for themselves: almost all ChatGPT users still rely on Google and only a small proportion of Google users use ChatGPT.
🔍 Statistics on ChatGPT and Google usage
- 95,3 % ChatGPT users is also actively used by Google.
- Meanwhile, of all Google users, only about 14,3-15% sometimes use ChatGPT.
This shows that while ChatGPT is spreading, Google still dominates among the majority of users.
🏛️ Google is still the king of search
According to the latest data, Google accounts for more than 80 % of all digital enquiries worldwide. Meanwhile, ChatGPT, although growing rapidly, has a market share of around 9 % requests in some analyses. Moreover, while ChatGPT is renowned for its deep answer generation, Google still remains the main reference for users to search for information.
💡 What it means for businesses, SEO strategies and content creators
- AI tools like ChatGPT have growing potential, but they are not yet does not replace Google scale.
- SEO still needs to rely heavily on content strategy - Google remains the main starting point for users.
- ChatGPT can be a great tool - e.g. quick answers, summaries, additional source channel - but links and traffic are still generated through traditional search engines.
- A business that combines both channels - SEO + AI - will be the winners: visibility on Google + additional value in the context of ChatGPT.
🔮 Predictions for the future: AI and search working together
- Probably ChatGPT and similar tools will become everyday assistants, but Google (or other search engines) will remain a core element of information retrieval.
- Most users may mix Google search and consultation with AI tools - depending on the need or context.
- SEO optimised for both search and AI will become the market standard.
Vilnius, Lithuania