AI is changing the rules of the game - are you ready?
SEO Laboratory 
2025/09/25 
Kastytis 
The market is changing quietly but quickly. Tools such as ChatGPT, Gemini and others are no longer just search engines, they are becoming decision-making assistants. If your content is not ready to be among their answers, you remain invisible.
What really matters today:
⏳ The window of opportunity is open, but it won't stay open forever. Is your content ready for the AI era?
✅ Content must be presented as a clear answer: summaries, lists, comparisons, FAQs.
✅ AI chooses what it can easily "pick up" and show the user.
✅ Content that helps decision-making ("The best CRM for small businesses") is cited more often than general articles.
✅ Schema markup, header structure, clean design - not the little things, but the foundation of your visibility.
And most importantly: AI visibility is currently cheap and almost uncompetitive. It is reminiscent of Google Ads in 2003 or Facebook Reach in 2012. Today, the winners are those who create not just clickbait articles, but real response content.
Vilnius, Lithuania