200% growth after Core Update: what it shows about SEO
SEO Laboratory 
2025/09/23 
Kastytis 
This is real data from my projects after yesterday's Google Core Update (which Google itself calls one of the most important). The projects are based on organic traffic only - advertising is not effective in their model. The result? +200% increase in total traffic.
❌ The myth of SEO "death"
For more than a decade we have been hearing talk that SEO is dying, first for one reason, now for AI innovations. The truth is simple: SEO hasn't gone anywhere, it's evolving and forcing the entire digital ecosystem to adapt.
🔄 Strategy changes
- Some projects will require a change in the earnings model.
- Others will focus more on "YouTube" or social networks.
- But everything needs a clear strategy and professionals who understand the "why".
Particularly in the context of YouTube, SEO knowledge becomes crucial.
🚀 From Search Engine to Search Everywhere
Perhaps in the future we will talk about "Search Engine Optimisation" instead of "Search Everywhere Optimisation".
This is not the end of SEO - it's an even wider field.
Vilnius, Lithuania