If you own Google, you can own YouTube
SEO Laboratory 
2025/09/23 
Kastytis 
Many people think that YouTube has a completely different logic, but in fact the same ones work SEO principlesthat have long been proven in Google search.
🔑 The fundamentals remain the same:
- Keywords - people still search for content based on specific phrases.
- CTR (click-through rate) - does your video thumbnail and title make me click?
- Viewing time - the longer people watch, the higher the algorithm ranks the video (it's like dwell time for blogs).
- Engagement signals - comments, likes, subscriptions, shares.
🎠What are the differences?
- Instead of title tags you optimise thumbnails - they are your "first headline".
- Instead of meta description Optimise the intro - the first 10 seconds determine whether the viewer stays.
Basically, if you've already managed to get your blog posts to the top of Google, you have all the skills you need to dominate YouTube. The only difference is the format, you work with video instead of text.
🚀 Why is this important?
"YouTube is the world's second largest search engine after Google. People come here not just for entertainment, but also to find answers - just like Google.
This means that video content can become a long-term source of traffic that works for you long after it's published.
📌 Lesson:
If you want to long-term, cumulative flowLearn YouTube SEO like your business depends on it. Because the chances are, it does.
Vilnius, Lithuania