Core Update analysis: use Search Console




Prieš imdamasis chaotiškų veiksmų – redaguoti puslapius, trinti turinį ar kaltinti algoritmus – pirmiausia įsitikink, kas iš tikrųjų pasikeitė. „Google Search Console“ gali tapti tavo geriausiu įrankiu, jei moki jį naudoti strategiškai.
Steps:
1️⃣ Go to Activities > Search results
2️⃣ Set a date range: compare 13-27 March with two weeks before
3️⃣ Filter by top performing queries
→ Note large changes in clicks and average position
4️⃣ Go to Pages - see which have fallen the most
5️⃣ Boom 💥 - has a clear list of who is affected
📉 Pro tip:
Look for the Search Console delta report to quickly see keyword changes across the entire spectrum of your website.
💡 Additional insight:
If the fall did not occur between 13 and 27 March, it is not Core Update guilty. The problem is probably with your website - content, UX or technical.
🚀 Bottom line:
Core Update it's no secret if you know how to read data. Instead of emotions, use analysis and you'll have a clear action plan.