Google ranks engagement, not just information
SEO Laboratory 
2025/09/22 
Kastytis 
If you're seeing more and more Reddit discussions, Quora answers or "YouTube" clips - no, it's not an illusion. "Google is starting to move away from traditional blogs and information guides. Instead, it's bringing up real voices, real experiences and authentic social proof content.
📢 Straight from Google's mouth:
"Search results are constantly evolving, including showing more social content."
What it means for us, developers and businesses:
📉 Even the best-optimised blog article can fall short of a simple Reddit comment
🎥 A brand without a human face could be pushed down the TikTok videos
💬 Forums, Q&A platforms and user-generated content are taking an increasing share of SERPs
🔥 Briefly:
"Today, Google doesn't just rank information, it ranks engagement, authenticity and community signals. If your content seems corporate, sterile or detached, SEO the growth in performance will be more sluggish.
📌 Tip 2025:
Be human. Participate on the platforms where your audience really speaks - Reddit, forums, TikTok, YouTube. And then learn how to intelligently repurpose that content on your channels.
Vilnius, Lithuania