{"id":15734,"date":"2025-10-17T10:16:00","date_gmt":"2025-10-17T10:16:00","guid":{"rendered":"https:\/\/www.bakanauskas.lt\/?p=15734"},"modified":"2025-10-17T10:32:07","modified_gmt":"2025-10-17T10:32:07","slug":"why-google-ai-mode-makes-the-ai-search-unfortunately-insular","status":"publish","type":"post","link":"https:\/\/www.bakanauskas.lt\/en\/why-google-ai-mode-makes-the-ai-search-unfortunately-insular\/","title":{"rendered":"Why Google's AI mode makes AI search woefully biased"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15734\" class=\"elementor elementor-15734\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e4174 e-flex e-con-boxed e-con e-parent\" data-id=\"c1e4174\" data-element_type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a51 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6082a51\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>AI is much talked about today. It is presented as a cutting-edge tool that can provide answers faster than ever before. Google is taking the lead with its AI mode, which <strong>should simplify your search<\/strong> and submit <strong>more personalised results<\/strong>. However, a closer look reveals that this \"smart\" algorithm has a very serious problem - it <strong>too easily influenced<\/strong>.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a0ddc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"49a0ddc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a705fde elementor-widget elementor-widget-pxl_heading\" data-id=\"a705fde\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-a705fde-9322\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83e\udd16 When AI becomes a marketing echo\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e5a0e4 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"4e5a0e4\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>Let's take a concrete example. If you enter the query \"<strong>business budgeting software<\/strong>\", out of 14 references given <strong>even 12<\/strong> will take you to <strong>brand pages<\/strong>in which <strong>they declare themselves the best<\/strong>. This means that the algorithm does not find the objectively best tool, but <strong>simply repeats<\/strong> what the brands themselves have said about themselves.<\/p><p>It seems absurd. We expect AI to help us find the most valuable information, but it becomes a mere marketing echo chamber. <strong>This is not a smart algorithm<\/strong>. It's an algorithm that repeats advertising phrases and ensures that the loudest speakers are raised even higher.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ac3afc elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"7ac3afc\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2577fac elementor-widget elementor-widget-pxl_heading\" data-id=\"2577fac\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-2577fac-3138\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udd0e Why does this happen?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9405a44 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"9405a44\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>The reason is simple. Blog posts like this <strong>exist because they work<\/strong>. And they have been in place for many years. They've been used by everyone from small bloggers to companies with budgets in the billions. They work because Google's system still <strong>rewards structured comparison content<\/strong>.<\/p><p>Today we have an even bigger problem: AI mode aggregates the same publications and <strong>presented as \"reliable sources\"<\/strong>. In other words, the content that was <strong>designed to manipulate<\/strong> algorithm, is now becoming the basis for AI itself.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a77d18 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"5a77d18\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e833dd3 elementor-widget elementor-widget-pxl_heading\" data-id=\"e833dd3\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-e833dd3-5404\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udd04 Closed circle effect\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ded6a4 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"4ded6a4\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>This is where a closed circle is born that is hard to stop.<\/p><ul><li>Brands create content to rank on Google.<\/li><li>AI search takes that content as an example and decides who deserves to be mentioned as \"best\".<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b786a0 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"5b786a0\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p><strong>The result is very simple:<\/strong> Instead of the objectively best solutions, AI simply reinforces those who shout the loudest or publish the most.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68385d0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"68385d0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62363ff elementor-widget elementor-widget-pxl_heading\" data-id=\"62363ff\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-62363ff-9857\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\u274c AI search is not neutral\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebf2798 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"ebf2798\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>All this leads to one very clear conclusion. <strong>AI search is not neutral<\/strong>. Especially Google AI mode. It only learns from what we offer it.<\/p><p>Instead of a revolutionary technology that can show the best solution available on the market, we <strong>we get a reflection of marketing gimmicks<\/strong>that repeat and multiply like an echo. The AI mode becomes not an objective expert, but another channel through which the most famous players can assert their dominance.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5ef7f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"1d5ef7f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ea5da elementor-widget elementor-widget-pxl_heading\" data-id=\"b8ea5da\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-b8ea5da-6090\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\u26a0\ufe0f What does this mean for all of us?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-409ad6e elementor-widget elementor-widget-pxl_text_editor\" data-id=\"409ad6e\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>The problem is not just technical. <strong>It touches us all<\/strong>, businesses and consumers alike. For businesses, this means more <strong>more fight for visibility<\/strong>. For consumers, this means that even <strong><a href=\"https:\/\/www.bakanauskas.lt\/en\/seo-chatgpt-search-how-to-optimise-content-for-artificial-intelligence\/\">AI search<\/a> will not make it easier to find the best solution<\/strong>. It will only provide a reflection of the marketing that often <strong>divorced from real needs<\/strong>.<\/p><p><strong>So the question is simple:<\/strong> Is this the future we want? Are we really ready to trust AI, which is more like a marketing echo chamber than an objective source of knowledge?<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>AI search was supposed to be intelligent, but has become a megaphone for advertising. AI mode echoes the noise rather than finding the best answer.<\/p>","protected":false},"author":3,"featured_media":15736,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-laboratorija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kod\u0117l Google AI re\u017eimas daro AI paie\u0161k\u0105 apgail\u0117tinai \u0161ali\u0161k\u0105<\/title>\n<meta name=\"description\" content=\"AI paie\u0161ka tur\u0117jo b\u016bti i\u0161mani, bet tapo rinkodaros megafonu. 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