{"id":15681,"date":"2025-10-08T15:38:50","date_gmt":"2025-10-08T15:38:50","guid":{"rendered":"https:\/\/www.bakanauskas.lt\/?p=15681"},"modified":"2025-10-08T15:39:49","modified_gmt":"2025-10-08T15:39:49","slug":"the-truth-you-dont-want-to-hear-seo-agency-scheme-is-not-needed-for-llms","status":"publish","type":"post","link":"https:\/\/www.bakanauskas.lt\/en\/the-truth-you-dont-want-to-hear-seo-agency-scheme-is-not-needed-for-llms\/","title":{"rendered":"The truth SEO agencies don't want to hear: the scheme is not required for LLMs"},"content":{"rendered":"
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In the world of SEO, few topics have caused as much controversy as the question of whether \"scheme\" notation<\/strong> helps content to stand out in artificial intelligence search results<\/strong>. Many SEO influencers and agencies have long argued that structured data is the secret to becoming \"visible\" to AI systems such as ChatGPT, Gemini or Perplexity.<\/p>

But there is now growing evidence that this idea is wrong.<\/p>

New research and field tests show that The scheme does not use large language models (LLM)<\/strong> for generating responses. In fact, these models are not even able to \"read\" it properly.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83e\uddea What does the research show?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Portal Search Engine Roundtable<\/strong> summarised it as follows:<\/p>

\"Structured data does not help increase visibility in AI search.\"<\/p><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t
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Research by renowned SEO experts Mark Williams-Cook and Julio C<\/strong>, showed the same thing: LLMs are simply doesn't understand schema markup the way Google's algorithms do<\/strong>.<\/p>

How LLMs see the scheme<\/strong>
LLMs work by tokenisation, breaking text into small units called \"tokens\". When schema code is broken down, it loses its meaning. Instead of recognising \"@type: organization\"<\/strong> as structured information, the AI sees only individual words \"type\"<\/strong> and \"organisation\"<\/strong>.<\/p>

This causes the structural data (schema) to lose all the context that helps search engines. For LLM, the schema looks like random text or even code<\/strong>rather than meaningful information.<\/p>

Julio C carried out a test with two almost identical product pages:<\/p>

  • One was visible text and structured data<\/strong><\/li>
  • Next, only the scheme<\/strong>without any visible content<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    When ChatGPT and Gemini were asked to extract product information, they were only able to do so from a page with visible text. The diagram without text went unnoticed.<\/p>

    His conclusion was clear:<\/strong><\/p>

    \"If your agency says that the scheme helps you to be mentioned in AI channels, they are just wrong or misleading.\"<\/p><\/blockquote>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udcca Correlation is not a reason\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Some SEO experts have noticed that websites with structured data appear more often in AI results. This is true, but it is a correlation, not a cause<\/strong>.<\/p>

    Structured data \"Schema\" helps for traditional Google indexing<\/strong>, which is why pages with it often have higher rankings. And higher rankings increase the chance of being cited in AI responses. But the scheme itself is not<\/strong> the reason why LLMs use your content.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udcaa What really helps you get into AI search?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    If \"schema\" is not the magic path to AI visibility, what works?<\/p>

    Here are some practical SEO tips that actually increase the chances of being mentioned AI search engines and LLMs<\/strong> Answers:<\/p>

    1. Strengthen your brand pages<\/strong>
    Yours home page<\/strong> and \"About us\" page<\/strong> you need to be clear about who you are and why your company is worthy of attention. Include:<\/p>

    • For real feedback and recommendations<\/strong><\/li>
    • Prices<\/strong> and contact details<\/li>
    • Matoma FAQ (FAQ)<\/strong>and not hidden under tabs<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      Study \"SearchPilot\"<\/em> showed that pages with visible text were 12% more organic flow<\/strong> than those where the text was hidden.<\/p>

      2. Control the content of the comparison<\/strong>
      LLMs often compare products and services. Create comparison or alternatives pages<\/strong>that present your brand as a better choice. Use keywords like \"alternative [competitor]\"<\/em> via \"[your brand] vs [competitor]\"<\/em>.<\/p>

      3. Use press releases strategically<\/strong>
      Press releases still influence AI systems. Even low-cost messages help ChatGPT and Perplexity<\/strong> link your brand to relevant topics. Just make sure the text is unique.<\/p>

      4. Write readable, human-centred content<\/strong>
      LLMs understand better simple, clear text<\/strong>. Don't overload the page with complex codes or hidden data. The more naturally written the content, the better it is perceived by both readers and AI.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      \r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udca1 The essential message\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \"<\/em>Schema\"<\/em> still useful for traditional SEO<\/strong>, it helps to show extended results<\/strong>, index your content and make it more search engine friendly. But when it comes to AI discovery, chat systems and LLM guidance<\/strong>, scheme just not working<\/strong>.<\/p>

      If you're spending a lot of time or money on a niche scheme, you'd better stop. Instead, pay attention:<\/p>

      • For strong brand content<\/li>
      • For clear, comprehensive pages<\/li>
      • For quality content and natural keywords<\/li>
      • Consistent communication through press releases and quotes<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        AI in search clarity and authority<\/strong> always wins against code and complexity.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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        \r\n\t\t\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udccc In conclusion\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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        Structural data \"<\/em>Schema\"<\/em> tagging used to seem like an SEO miracle. But in 2025, the truth is clear: LLMs ignore your scheme data<\/strong>. They value content, reliability and visibility<\/strong>.<\/p>

        So before you pay for \"AI schema optimisation\", ask for proof. Or better still, invest in better content. Because that's what both humans and AI will read.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

        ChatGPT or Gemini do not use structured data \"Schema\". Quality content is key to AI visibility.<\/p>","protected":false},"author":3,"featured_media":15684,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-laboratorija"],"yoast_head":"\nKod\u0117l Strukt\u016briniai Duomenys "Schema" Tapo Brangiu SEO Mitu<\/title>\n<meta name=\"description\" content=\"Schema nenaudojama LLM\u2019\u0173 "ChatGPT" ar "Gemini". 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