{"id":15525,"date":"2025-09-26T07:19:25","date_gmt":"2025-09-26T07:19:25","guid":{"rendered":"https:\/\/www.bakanauskas.lt\/?p=15525"},"modified":"2025-10-19T13:51:06","modified_gmt":"2025-10-19T13:51:06","slug":"hubspot-crash-lesson-on-thematic-authority","status":"publish","type":"post","link":"https:\/\/www.bakanauskas.lt\/en\/hubspot-crash-lesson-on-thematic-authority\/","title":{"rendered":"HubSpot's fall: a lesson in topic authority"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"15525\" class=\"elementor elementor-15525\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1e4174 e-flex e-con-boxed e-con e-parent\" data-id=\"c1e4174\" data-element_type=\"container\">\t\t\t<div class=\"e-con-inner\">\r\n\t\t\t\t<div class=\"elementor-element elementor-element-6082a51 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"6082a51\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>In February 2023, HubSpot had a monthly volume of about <strong data-start=\"212\" data-end=\"234\">24 million clicks<\/strong> from Google. Today, that number is only ~4.2 million. All because of <a href=\"https:\/\/www.bakanauskas.lt\/en\/your-content-may-be-good-but-is-it-a-good-experience\/\"><strong data-start=\"313\" data-end=\"345\">the topic authority algorithm<\/strong><\/a> changes.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce12005 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"ce12005\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e0ec75 elementor-widget elementor-widget-pxl_heading\" data-id=\"1e0ec75\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-1e0ec75-5615\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udcc9 What happened to HubSpot?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bee215 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"7bee215\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<ul><li>Google's 2024 updates heavily penalised content that was not closely related to their main domain theme.<\/li><li>SEO experts note that many of the lost pages were ones that had previously generated traffic on popular but not entirely relevant topics (e.g. quotes, cover letter ideas) - Google has started to give less weight to pages that were trying to capture as much traffic as possible.<\/li><li>Also, \"<a href=\"https:\/\/www.bakanauskas.lt\/en\/seo-after-the-ai-revolution-what-remains-important\/\">Google AI Overviews<\/a>\" addresses issues directly in search results, often eliminating the need for users to click on links, especially for informative content.<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9ad2d9 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b9ad2d9\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3bfc1f elementor-widget elementor-widget-pxl_heading\" data-id=\"b3bfc1f\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-b3bfc1f-4189\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\u2705 What is the main lesson?\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a6980 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"b6a6980\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<ul><li>Ranking on everything is a risky strategy.<\/li><li>You shouldn't waste resources on content that is not relevant to your niche.<\/li><li>Be an expert in your field - publications must be deeply relevant to your work.<\/li><li>Use niche keywords: in texts, headings, meta descriptions, directories.<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-61db841 elementor-widget elementor-widget-pxl_text_editor\" data-id=\"61db841\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<p>Thematic authority means that <strong data-start=\"1462\" data-end=\"1553\">Google rewards websites that demonstrate deep expertise in a specific field<\/strong>not those who try to cover everything.<\/p>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f781868 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"f781868\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0c76aa elementor-widget elementor-widget-pxl_heading\" data-id=\"e0c76aa\" data-element_type=\"widget\" data-widget_type=\"pxl_heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\r\n<div id=\"pxl-pxl_heading-e0c76aa-9400\" class=\"pxl-heading\" data-animation-type=\"df\">\r\n\t<div class=\"pxl-heading__inner\">\r\n\t\t\t\r\n\t\t<h3 class=\"pxl-heading__title pxl-heading__style-default pxl-heading__highlight-default  df\" data-wow-delay=\"ms\" >\r\n\t\t<span class=\"pxl-heading__text\">\r\n\t\t\t\r\n\t\t\t\t\t\t\t\ud83d\udd0d A few more facts from the world of SEO\t\r\n\t\t\t\t\r\n\t\t\t\r\n\t\t<\/span>\r\n\t\t<\/h3>\r\n\t<\/div>\r\n\t\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07240ed elementor-widget elementor-widget-pxl_text_editor\" data-id=\"07240ed\" data-element_type=\"widget\" data-widget_type=\"pxl_text_editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"pxl-text-editor\">\n\t<div class=\"pxl-text-editor__inner\" data-wow-delay=\"ms\" >\n\t\t<ul><li>Analysis by prestigious SEO publications shows that HubSpot's decline is often attributed to short, superficial content (\"thin content\") and low-quality pages that no longer meet E-E-A-T guidelines.<\/li><li>Such a fall is no exception. <a href=\"https:\/\/www.bakanauskas.lt\/en\/seo-services\/\">SEO<\/a> There is a growing consensus around the world that algorithms now place more value on websites that are a reflection of their core values and competences.<\/li><\/ul>\t\t\n\t<\/div>\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>\r\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>HubSpot drops from 24 million to 4.2 million clicks: Google values topic authority over broad, unrelated content topics.<\/p>","protected":false},"author":3,"featured_media":15526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-15525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo-laboratorija"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HubSpot kritimas: pamoka apie temin\u012f autoritet\u0105 | 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